The Rosewood Global Hospitality Brand Expands Its South Florida Footprint
Increasingly, prospective luxury homebuyers are focused on living inside a brand. They trust the big names, both for experiential (service) reasons, and practical (resale) reasons—in addition, of course, to quality of construction and amenities. Established hotel chains—for example, Four Seasons and Ritz-Carlton—were quickest on the draw, developing their residential portfolios over the last two decades; other illustrious hospitality companies—such as Auberge and St. Regis—entered the burgeoning